Fit Now


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Experience and Dedication

FitNow, Inc. owner and American Council on Exercise (ACE) certified personal trainer Mike Cohen has been a corporate executive and building contractor. He has owned and run businesses in Manhattan. None of these endeavors were as important, he says, as what he does now: "Helping people to regain or revitalize their health is the most rewarding work I've ever done," he explains.

Mike ran High School track, was in the US Air Force, and kept in shape until years of demanding work took a toll. He found himself with a bulging waist, short of breath after climbing a few stairs, and realized he needed to make changes. Mike adjusted his diet and began to persue science-based fitness information and to design workouts for himself. Signs of aging and decline he assumed were inevitable actually reversed, and he found himself stronger than ever.

Soon he was creating fitness protocols for others, who benefited quickly and immensely from his programs. Click here for some firsthand accounts. He assembled a team of highly-skilled partners including a Brazilian Jiu-Jitsu expert and a federal law enforcement agent with elite, international, multi-disciplinary training.

Mike and his team of dedicated professionals know firsthand how making physical well-being a priority is transformative. They plan to empower as many people as possible to be their best, strongest selves.